Product Design Projects
Linkpop: Curate Shopify Products with Ease
2021-2022
As a member of the Growth team, my mission is to design tools that assist merchants in selling products on Shopify. In 2021, the "link in bio" feature on Instagram became a popular source of traffic, engagement, and sales for brands, with numerous tools available in the market. Recognizing this trend, we saw an opportunity. The challenge then became: How might we develop a "link in bio" tool that effectively aids merchants in growing their businesses?
Revamping the Grab Passenger Booking Experience
2019-2020
In Southeast Asia, people enjoy the convenient ride services provided by Grab. Ensuring that our passengers can easily book rides, get picked up promptly, and arrive at their destinations comfortably and safely is our top priority. To achieve this goal, we have initiated a project aimed at enhancing the allocation and pick-up experience within the ride booking flow on the Grab app.
The New DBS/POSB Digibank SG: Banking Reimagined
2017-2019
In 2019, DBS launched the new DBS/POSB mobile banking apps in Singapore, featuring a brand-new native UI. This marked the most extensive app revamp project for digibank since its initial launch in 2016. The design system developed alongside this project has also been implemented across various other DBS consumer apps, including iWealth, digibank India, Indonesia, Hong Kong, Taiwan, and many more.
DBS Design Language System
2017 - 2019
As a member of the Design Standard Team, my role involves working as an interaction designer, constructing our design system, and managing the components, patterns, flows, and interactions utilized across all of our digital channels. I am responsible for establishing a pattern library, conducting design reviews, defining and disseminating design guidelines to designers and developers in need of reference, and contributing to the development of our digital services.
JOOX Music
2016 - 2017
During 2016-17, JOOX emerged as the most popular music app in markets spanning Hong Kong, Indonesia, Malaysia, Thailand, and Macau, amassing millions of users. In my role as an interaction designer, I supervised the entire app UX and was responsible for both the user experience and functional UI design. This involved conducting user studies and usability testing to consistently refine the user experience across both web and app platforms.
Tencent Gongyi - Charitable Crowdfunding Web App in WeChat
2015 - 2016
Tencent hosted the inaugural Double Nine Charity Event on mobile WeChat and QQ platforms. I led the team and designed interactions for a crowdfunding web app, WeChat Moments ads, and mobile and PC websites for several campaigns. We achieved a record-breaking participation with over 2 million users in the campaign and raised over 1 billion RMB within a span of 57 hours.
Tourism Service Design for China Rural Village
2015
As Tencent Foundation constructed the first mobile Internet village in Tongguan, a rural village in southwest China, I spearheaded the tourism service design initiative. This initiative aims to introduce the ancient village to travelers from cities, provide employment opportunities for young villagers and farmers, and promote extended stays in the village. The ultimate objective of this project is to establish an ecosystem that preserves the village's culture by stimulating economic growth within the ancient village.
Trend Micro Endpoint Security Solution
2012 - 2014
The Trend Micro Endpoint Security Solution is an enterprise security software suite designed to safeguard thousands of endpoints within large companies against unknown threats, viruses, and advanced malware. This solution is tailored for markets spanning the US, Canada, Europe, and Asia.
Articles
How to love your design career
You love being a designer, but why you are not happy in what you do?
想對年輕設計師說的話
工作八九年，帶過各種不同的年輕優秀設計師，該怎麼幫助年輕設計師突破，找到對工作的熱情，並支持著他把設計工作做得更好、成長，這篇文章記錄下我們 1 on 1時，我特別想分享的
In addition to being a product designer,
I'm also a mother to a little girl, experiencing the world alongside her. As I continue to learn, I'm constantly thinking about how to design better services to create a more enjoyable and fulfilling life.
If you believe collaboration would be beneficial, please feel free to reach out to me via Linkedin✉️.